How to get some beauty sleep: Model's video tutorial on getting quality shut eye gets more than 20,000 views in three days
By Lucy Waterlow for MailOnline
Published: 16:56 GMT, 19 November 2012 | Updated: 17:53 GMT, 19 November 2012
Getting a good night's sleep is hard to come by for many but help is at hand from someone who knows all about the importance of beauty sleep.
British model Ruth Crilly has broadcast her tips on how to get some quality shut eye in the form of a tutorial video that you can view below. At the time of writing, the video had already had more than 20,000 hits in three days as people rush to find follow Ruth's advice on 'how to hibernate'.
The video is one of a number Ruth has posted on her blog, A Model Recommends, which is quickly becoming an internet sensation.
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Bedtime bliss: Model Ruth Crilly shares her advice on how to get a good night's sleep via a video tutorial
Alongside videos with style and make-up advice, Ruth said she wanted to share her tips for a deep sleep because she's aware that we 'never properly relax in this day and age' because 'we are so fast-paced and always have our Blackberries or iPhones on and checking Facebook or Twitter'.
Ruth, who has been modelling for ten years and can count shoots for magazines like Vogue and brands such as Olay in her portfolio, said she has 'come up with a way of having proper "me time" at least once a week'.
Nesting: The model recommends making yourself cosy using lots of blankets, cushions, throws and a hot water bottle (hers is in the shape for Bagpuss)
Get an old fashioned alarm clock: Ruth said having a mobile phone in the bedroom, even if just for the alarm, makes it too tempting to check messages
She shares her tips which she says 'doesn't cost anything' (unless you buy the products she recommends) but she admits the point is to 'get time to yourself to relax and switch off'.
Ruth's first tip for a good night's sleep is to 'build your nest' and create a bed that's cosy and comfortable to lie in. She recommends throws, duvets, blankets and cushions with 'sumptuous fabrics' and faux fur. 'Layer then up and get yourself cosy,' she said.
She adds that the perfect time to hibernate is the weekend because on a week day night you 'can't fully relax as you know you have to go to work the next day.'
What to wear: Ruth recommends bed socks, arm warmers, pyjama bottoms and a sloppy joe top
Perfect: After a bath with essential oils and a drink of hot chocolate, Ruth says she'll easily drift off
Ipads, laptops and mobiles are banned from the bedroom on hibernation nights and you should instead take a book, magazine or ebook to read. She adds that you should also ensure you have an alarm clock - but not one on your mobile - if you need a wake up call.
RUTH'S TIPS FOR A DEEP SLEEP
- Set aside one night a week, preferably at the weekend, to 'hibernate'
- Build a nest of cushions, blankets and throws and add a hot water bottle
- Take a hot bath using lavender-based essential oils
- Spray a pillow mist over your pillow
- Have a warm drink like hot chocolate
- Wear cosy, comfortable layers
- Leave ipads and mobiles etc outside the bedroom
Ruth recommends going to bed earlier than usual on your chosen hibernation night which should be kicked off with a relaxing hot bath complete with candles and relaxing lavender-based bath oils.
The model says she swears by 'therapeutic essential oils', such as Elemis 'quiet mind temple balm' that contains menthol, eucalyptus and lemon.
She added: 'I really think they work when it comes to sending me to sleep. I'm also a sucker for pillow mists as they make you feel sleepy.'
For Ruth, comfortable, cosy clothing is also essential for a good night's sleep.
'I am obsessed with sleepwear and loungewear,' she said. She reveals her favourite bedtime outfit is pyjama bottoms with a 'sloppy joe' sweatshirt, arm warmers and bed socks.
'It's all about being totally cosy and not chilly whatsoever so go for it with layers,' she said.
Ruth's final ingredient for being sent to the land of nod is a 'sleepy' drink like hot chocolate with marshmallows. However, she admits she can't indulge in this treat too often so her alternative is a herbal tea.
VIDEO Watch Ruth's 'How to Hibernate' tips below...
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Ruth Crilly is behind the blog A Model Recommends which has amassed a cult following.Instagram/modelrecommends
Ruth Crilly is a model, blogger, vlogger, and mother of two. She's the force behind A Model Recommends, the beauty blog which, along with her YouTube channel, has amassed a cult following.
Crilly's tutorials and reviews of both affordable high street brands and luxury skincare and cosmetics products, coupled with her tendency to "overshare," has earned her a loyal fan base. Her Instagram account has also racked up more than 160,000 followers.
However, she told Business Insider that ignoring these stats is what has made her successful — and what she recommends to anyone trying to make it in the world of blogging and Instagram.
We caught up with Crilly during Covent Garden's 12-day "Beautython," an event — of which she was a partner — that celebrated the area as London's beauty quarter.
The beauty blogger spoke candidly about the reality of carving out a successful career in the so-called "influencer" community, and what to do to make it.
She had a few ideas on what not to do, too.
"I hate the word 'influencer,'" Crilly told Business Insider.
"The word is so weird, it goes against everything that I feel about my blog. It sounds really soppy.
"My readers are what make this blog," she added. "If no one read it, it wouldn’t exist, and my main priority is to be completely credible. 'Influencer' makes me feel like I'm doing something underhand to 'influence,' or that my followers are sheep.
"I'd like to think my readers are more opinionated than that."
Crilly has modelled internationally for 10 years. As a blogger, she now also works with brands on campaigns. Recent collaborations include the likes of Chanel, Elemis, Vita Liberata, and DCL Skincare.
"I suppose I always wanted to go into journalism and writing for magazines, but when I came out of modelling it wasn’t really the right time," she said. "I'm a bit of a control freak and I'd have really struggled being told what to do.
"This way I can go online and write what I want. I edit everything myself, apart from a few emails that I delegate to an admin assistant. I decide how everything looks and comes across. I guess working for myself scratches an itch for me."
Had a brilliant time working for @johnlewisretail today - great team, and thanks to @jonchapmanhair and @sarahjaggerink for gorgeous hair and makeup. Health update: my wisdom tooth problem shows no sign of sodding off. I've been referred to a specialist as my face nerve is wrapped around the root of the tooth. Or something. Anyway, I've had a reaction to the antibiotics and feel as though I've been steam-rollered, which is good. Also, there are no mini magnums left in the freezer. That's not part of the health update but it IS important information. If @magnum would just make me their poster girl then I'm sure I would have an unlimited supply, but they are intent on ignoring my many unsubtle hints. I would make an AMAZING @magnum girl, I can even bite into one now without losing a shard of chocolate from the side, which is a feat in itself. Usually a bit comes off, and you don't find it until the next day when you see a melted brown smear on your jeans, because you were eating it in the dark watching #gameofthrones.
A post shared by Ruth Crilly (@modelrecommends) on Aug 23, 2017 at 12:05pm PDT on
And she's writing to a pretty huge audience — something she has a method for dealing with.
"I always imagine I'm talking to four people on a sofa rather than a million, almost as if I'm writing to people in my book club," she said.
"And only a tiny proportion of my readership leave comments — that I take as feedback — anyway. You might get 500,000 readers one month, but only 300 comments."
"You've got to have conviction and ignore the numbers"
The rise of social media "influencers," many of whom have follower bases in the millions, suggest that you might need something other than just your own "niche" to make it — usually the first piece of advice dished out to young hopefuls.
"It's difficult because there are lots of people out there with very, very high numbers, but I wouldn’t feel comfortable doing what some of them do," Crilly said.
"You've got to have conviction and ignore numbers. In the magazine world if you look at Tatler, Nylon or even Vogue, they have very small readerships (comparatively) but amazing content. Once you've carved out your niche and you're happy with your content decide where you sit and be happy with that."
She added: "There are things I could have done to increase my numbers tenfold, but, and I know it sounds cliche, it's not as important as just being yourself.
"There are people out there that say that's what they are, but aren’t really doing what they would do otherwise."
"Sometimes amazing quality, really well-written content, can get lost in a quagmire of people writing in caps, battling for attention," she said, adding: "Even though I'm guilty of clicking on those things myself — so they do work."
You can check out Crilly's latest vlog here.